TRADITIONAL TV NETWORKS VS OTT SERVICES: THE TRANSFORMATION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ONGOING COMPETITION

Linear broadcasts have long been recognized as traditional television formats, relying on fixed air times via cable. In contrast, on-demand streaming operate on ad-supported systems, with global streaming giants, Disney+, and Apple TV+ serving as dominant forces. As viewer preferences shift, rivalry between conventional TV networks and streaming se